As 2021 draws to a close, we look back upon some of our favourite Christmas-related news stories from years gone by
The last 12 months have been another exceptional year for Palamedes PR and our clients, with many headline-generating news stories.
Since our launch in 2009, we have placed thousands of national news stories and these include numerous seasonal ones. Here, we look back at some of our favourite Christmas-related coverage from years gone by.
Almost a decade ago, in 2012, a study by weight-loss company Vitagetics, makers of the slimming pill Vita-Lean, revealed the true extent of the festive blow-out, finding that that the average Brit would eat a staggering 40,000 calories over the Christmas period and would gain six pounds in weight. Coverage included the Daily Mail.
If this gave food for thought then the solution came two years later, in 2014, when the late Anglo-Indian celebrity chef and bestselling author Gurpareet Bains created what is thought to be the world’s healthiest Christmas dinner – a three-course festive feast containing fewer calories than a bowl of mixed nuts. Coverage included the Daily Telegraph and ITV.com.
The late celebrity chef and Indian Superfood pioneer Gurpareet Bains, a close friend of the agency, unveiled the world’s healthiest Christmas dinner in 2014.
In December 2020, staff at Bombaylicious in Coulsdon, Surrey, handed out £7,000 of free curries to frontline workers and the homeless in the neighbourhood.
The following year, we delivered a survey-led news story for children’s publisher NurseryBox that found that the average British child stops believing in Father Christmas by the age of six. According to the parents polled, this was mainly because today’s online generations were finding out from social media. Coverage included The Sun and Daily Mirror.
Back in 2017, the secret to the perfect Christmas Day was revealed when our client Ian Shepherd, author of children’s book The Sleighmaker, teamed up with mathematician Dr Tim Wren to devise a mathematical formula. The complex equation, which was said to be up to 99.9 per cent effective, found that turning off the television is the key to a truly festive occasion. Coverage included the Daily Mail.
And for Christmas 2020, we generated national exposure for long-term client Asad Khan and his restaurant Bombaylicious in Coulsdon, Surrey, after he distributed 1,000 free curries to “unsung Christmas heroes” within the local community. The £7,000 festive giveaway saw staff hand out nearly 30kg of food to frontline and care home workers while a further 70kg of curries was given out to the homeless.