Palamedes PR to promote groundbreaking non-fiction title Rethinking Evolution
Palamedes PR, the book PR agency, has been appointed by Dr Gene Levinson to promote his new book, published through World Scientific.
The agency shall be working with Dr Levinson, an award-winning biology tutor for Harvard undergraduates and the founder of one of the first molecular genetics clinics in the world for the prevention of genetic disorders, on the promotion of Rethinking Evolution: The Revolution That’s Hiding in Plain Sight.
Rethinking Evolution is a textbook that links Darwin’s early insights into evolution to the molecular realm inside living cells.
Described by the author as the ‘updated evolutionary synthesis’, the book provides an accessible explanation for biological complexity that cuts through the confusion surrounding evolutionary theory in a practical way.
In addition to a wide-ranging survey of proposed updates to the modern synthesis, the book provides extraordinary new insights including emergent evolutionary potential (EEP), a new theory of Dr Levinson’s that complements classical Darwinism, and the generative phenotype.
Drawing on well-characterized empirical facts, Rethinking Evolution transcends classical Darwinian natural selection while retaining those core principles that have stood the test of time.