Retail expert Richard Hammond has enjoyed exposure for his new business book in one of the UK’s leading SME publications.
Hammond, whose guide Friction Reward: Be Your Customer’s First Choice was recently published through international education publisher Pearson, a client of book PR agency Palamedes PR, has contributed an exclusive guest thought-leader article to Business Matters.
In the article, which you can read here, Hammond discusses how his patented friction versus reward metric (FvR) can help companies across all sectors understand their customers’ needs in the most accurate way.
The publication has also featured a positive review of Friction Reward, describing the title as a “ground-breaking business guide”that, in a new era where the consumer is king, will assist managers and leaders in “adapting successfully, and profitably, to the new order”.
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