Jimmy Choo eat your heart out…Daily Mail coverage for Mother’s Day £700 treat


The £700 Saffire Slipper

Palamedes secures Mail Online exposure for the ultimate Mother’s Day treat – an edible chocolate slipper…worth £700

Palamedes today secured extensive exposure in the Daily Mail for its confectionery client, Saffire Handmade Chocolates.

Our publication-ready copy about the family-run firm’s bespoke chocolate shoes was, at the time of writing, the lead story on the Mail Online.

Gary Funnell of Saffire Handmade Chocolates The Jimmy Choo Chocolate Shoe

The story reveals how Saffire Handmade Chocolates has developed a Mother’s Day gift with a difference – a treat combining two of many women’s favourite things, shoes and chocolate.

The company’s life-size ‘Saffire Slipper’ range, handcrafted with Belgian chocolate, are completely edible and modelled on designer stilettos such as Jimmy Choo and Christian Louboutin.


But they also have a price tag to match – at £700 per shoe, you could pick up a pair of the actual designer heels for less.

The full story can be read here:


The story is expected to appear on other news sites, and also in hard copy format, over coming days.

Anthony Harvison from Palamedes, who runs the Saffire Handmade Chocolates account, said: “This is exceptional coverage for an exceptional company.”

Gary Funnell, of Saffire Handmade Chocolates, added: “We are delighted with Palamedes and with the coverage it has secured for us.”