Palamedes™ secured national and international coverage for Vita-Lean thanks to a publication-ready news story it produced last week. The coverage brings our tally of Vita-Lean page leads to almost 500 worldwide. Previous coverage for the brand includes a front page on the Daily Express and a variety of page leads in the British nationals.
A spokesman for Palamedes said: “Our objective was to secure far-reaching brand exposure and, in order for us to do so, the MailOnline was our preferred delivery platform. We’re pleased that the story did so well, and trust the level of coverage it secured cements our reputation as the national media experts.”
A spokesman for Vita-Lean added: “Palamedes has proven, once again, that it delivers quality national coverage for its clients.”
The latest story, which appeared word-for-word in the MailOnline – in addition to countless other news platforms – reads as follows:
A PROPER CHRISTMAS STUFFING
The average Briton will consume up to 38,000 calories between Christmas Eve and New Year’s Day and gain up to 6lbs in weight, according to new figures. A nationwide survey has found that adults will scoff the equivalent of 15 day’s food in just EIGHT days. Between Christmas Eve and this evening, they will have already eaten roughly 15,000 calories thanks to Christmas dinner with all the trimmings.
And they will take on extra 18,000 calories between now and New Year’s Day after quaffing an average of 16 cans of lager, nine glasses of wine and two glasses of Champagne. Second and third helpings add another 3,000 calories, whilst snacks – including chocolate, crisps and nuts – increase the Great British Binge to a scale-busting 38,000 calories. The recommended daily calorie allowance for an eight-day period is approximately 20,000 for men, and roughly 16,000 for women.
It means the average man and woman will consume up to double the recommended calorie intake EVERY day of the holidays and gain up to 6lbs by early 2013. A year of general thrift coupled with BOGOF supermarket deals is thought to have fuelled the public’s hunger for a “frivolous, extravagant blowout”.
The figures were compiled in the run-up to Christmas by weight-loss experts Vitagetics –makers of the £1-a-day “wonder” slimming pill, Vita-Lean. It polled 1,000 adults in its database about their usual Christmas and New Year eating habits, and also recorded a breakdown of their proposed menus this year. A spokesman for Vita-Lean, which can help women drop a dress size in three weeks, said: “The Christmas period is all about indulgence, but it’s easy to forget that over-indulgence is bad news for the waistline, and for our health.”
The average Great British Binge 2012 includes:
Christmas dinner with all the trimmings (1,450 calories, double helping)
Two slices of Christmas pudding, custard and brandy butter (1,174 calories)
Two slices of Christmas cake (679 calories)
One portion of chocolate log (300 calories)
Two portions of trifle (470 calories)
Three portions of ice cream (954 calories)
Five portions of cheese and biscuits (1,250 calories)
One portion of mixed nuts (243 calories)
Two glasses of mulled wine (490 calories)
One glass of eggnog (343 calories)
Three other roast dinners (1,950 calories)
Five turkey sandwiches (1,415 calories)
13 chocolate bars (6,630 calories)
Six-10 packets of crisps (3,120 – 4,000 calories)
Eight mince pies (2,944 calories)
Nine glasses of wine (1,575 calories)
16 cans of larger (2,880 calories)
Two glasses of champagne (178 calories)
Seven cans of soft drink (994 calories)
Secure national and international exposure for your brand by contacting the national news experts, Palamedes, today on 0203 1027935.