Latest consumer PR success story – Gurpareet Bains

National & international coverage for Gurpareet Bains included Metro, This Morning and Today

Our latest consumer PR success story is now online, providing an overview of the global coverage secured for celebrity chef Gurpareet Bains and his new creation, the “Chikitsa Crumble”.

We have represented award-winning chef and nutritionist Bains for more than a decade and have secured countless page leads within the UK and around the world during that time for his innovative recipes, which have included the world’s healthiest meal, and the world’s healthiest Christmas dinner

This time proved no exception and our news story unveiling the world’s healthiest snack – a first-of-its-kind cookie containing all five portions of our daily fruit and veg – generated worldwide media attention within days of its release.

5 of your 5 a day cookie vs 5 portions of leafy greens Gurpareet Bains 5. Byline @JarekFilipowicz
5 of 5 a day 4 cookies and raw ingredients basket for four cookies. Byline @JarekFilipowicz

Our campaign quickly generated placements within UK national newspapers Metro and the Daily Star, as well a taste test for the Chikitsa Crumble on national daytime TV show This Morning.

This was soon followed by a raft of media interest in the USA, with further placements with some of the country’s biggest media outlets including Fox News, the New York Post and Today.   

You read the full consumer PR success story on the Success Stories section of our website.  

A consumer PR campaign through Palamedes PR  provides our clients with all the right ingredients for meaningful media exposure. If you are seeking guaranteed coverage for your product or service then contact us

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