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Getting Leadership Support For Innovation

Tendayi Viki, a leading expert on corporate innovation, has contributed an exclusive guest article to popular B2B publication Business Leader.

Viki, co-author of award-winning guide The Corporate Startup and a client of author PR agency Palamedes, writes about how professionals within a corporation can gain the backing of bosses to make important changes to the way the business handles its innovation strategy.

Together with fellow innovation experts Dan Toma and Esther Gons, Viki has developed a radical new dual-model for innovation which allows large companies to innovate more effectively by combining the traditional strengths of corporations with the advantages of the lean start-up model.

You can read the full article HERE.

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