Celebrity guests at the VIP launch – outside Gigi’s restaurant, Mayfair
Palamedes PR has been re-appointed by Gigi’s , the exclusive Mayfair restaurant.
The agency was instrumental in the venue’s VIP launch, which attracted stars including Boy George, Grace Jones and Nicky Haslam. Palamedes PR also orchestrated media attendance, developed collateral and handled enquiries in the build-up to, during and after both parties.
But the decision to re-appoint Palamedes PR, a consumer PR and restaurant PR specialist, was also based on the volume of publicity that it secured internationally for the Woodstock Street venue – and for the creativeness of the campaign itself.
We broke the story of the ‘world’s most expensive cocktail’ – a £8,888 tipple created with some of the finest ingredients available on the market.
You can read about the world’s most expensive cocktail, the Gigi’s, on our Case Studies page, here.
Gerald Blazevic, the founder of Gigi’s, said: “Gigi’s of Mayfair re-appointed Palamedes PR on account of the exceptional work it conducted for the restaurant’s opening launch parties. The volume of media attention that the company secured was astonishing. Working with Palamedes PR has been a pleasure, and Gigi’s looks forward to developing its relationship with the agency well into 2015.”
Publicist Anthony Harvison, of Palamedes PR, added: “I am delighted to welcome Mr Blazevic and Gigi’s back into our stable of clients, where they will receive the highest standard of public relations support available.”
If you are a member of the media and would like to visit Gigi’s restaurant over the Christmas and New Year period, on a complimentary basis, contact us on 0203 1027935. Subject to availability, we can arrange a complimentary visit for you and up to 10 colleagues. Your visit will include complimentary Champagne, unlimited cocktails, and lunch or dinner.