Palamedes PR has secured national exposure for the author Frances Booth, it emerged this morning.
The Mail Online featured our story about gadget-obsessed Britons being 30% more stressed today than they were before the advent of the internet, smartphones and tablets.
Frances, the author of The Distraction Trap (Pearson Business), found that ever-present emails, texts and other forms of instant communication creep into downtime and prevent people from switching-off.
In her research she monitored the stress levels of 15 adults, aged under 40, who spent one week with their usual digital devices, and one week without them.
The entire group recorded ‘significantly higher’ stress levels in week one but the majority reported feeling more relaxed and ‘generally in a better mood’ at the end of week two.
A spokesman for Palamedes PR, one of the UK’s leading book PR firms, said: “Digital devices are meant to relieve pressure but Frances’ research, as highlighted in the Mail Online yesterday, clearly shows that they are adding to stress levels.”
By Mick Blight