Men in the Dog House over Valentine’s Day pooch spend

Almost a third of dog owners in Norfolk spent more on their pooches on Valentine’s Day than they did on their partners, new research suggests.

A study conducted by our sister agency, Iceni PR, found that one-in-three folk planned to splurge more cash on their four-legged friend than on their significant other.

They lavished goodies upon their animals worth an average of £28 per pet, but spent up to £8 less on loved ones.

And if you think that meant just a token bag of doggie biscuits, then think again – a quarter of people admit that picking Fido’s “perfect present” took them longer than choosing a gift for a partner or spouse.

Treats included dog clothing, new baskets, bespoke collars, and even hand-crafted canine jewellery.

But it didn’t stop there.

Some planned to buy – and even make – a Valentine’s Day card for their hounds. Others said they would be cooking them a “special meal”.

A small number even admit that they would have preferred to spend the most romantic day of the year with their dogs rather than with their partners, a survey of nearly 500 dog owners by the Downham Market -based luxury pet food brand Green Dog Food reveals.

Owner Simon Booth, one of the UK’s leading canine experts, said the research reinforces the notion that dogs really are man’s best friend.

“We already know that dogs play a hugely important role in our lives,” he said. “But this research suggests that owners really do consider their dogs to be part of the family.

“Most owners are happy just to spoil their pets with a little treat, but it appears that some people intend to go that little bit further.”

He added: “Given the joy and companionship that dogs bring to a household, it is not surprising that an increasing number of owners are willing to go that extra mile.”

By Mick Blight