Northern Automotive Systems, the Chinese-owned automotive decorative specialist, has featured in a number of regional titles following the announcement that it will sponsor this month’s National Road Race Championships in Monmouthshire.
The 106-year-old company, which employs 462 staff at its UK base in Monmouthshire, said the deal with Monmouthshire County Council will forge “robust and respectful” trading ties between the authority and the Welsh and Chinese governments.
Geoff Hancock, vice president, said: “The National Road Race Championships is among the highlights of the British sporting calendar, and it is fair to say that Northern Automotive Systems jumped at the chance to become its title sponsor.
“Our company has been at the forefront of local employment for over 20 years, and lending our support to this incredible event was our way of giving back to our employees and to the county’s business community.”
The announcement has appeared in the South Wales Argus, Welsh Icons News, and The Free Press – platforms which attract more than 165,000 unique visitors per month respectively.