Consumers are increasingly using Linkedin to verify a firm’s credentials before placing an order, a straw poll by Palamedes PR has found.
Up to a third of people are routinely performing checks on a company and its senior figures in a bid to safeguard themselves from rogue tradesmen.
They are using Linkedin, Twitter and Facebook to “get a real and rounded feel” of a company or its representatives before parting with their cash.
Background checks on tradesmen are the most common. But online retailers and independent High Street stores are also coming under scrutiny, according to a survey of 100 consumers by Palamedes PR.
A spokesman for Palamedes PR, a specialist consumer PR agency, said the poll was a “bite-sized” piece of research into the behaviour of today’s social media-savvy consumers.
“The results of this straw poll appear to suggest that consumers are taking more proactive steps towards protecting themselves from rogue traders,” he said.
“The reach of Linkedin and social media platforms means rogue traders have fewer places to hide.”