Pearson author offers advice on winning and retaining customers

Retail expert and best-selling author Richard Hammond has written for leading business title Business Daily about why companies shouldn’t try to emulate Amazon.

Hammond, whose new guide Friction Reward: Be Your Customer’s First Choice is published through Pearson Business, a client of book PR agency Palamedes PR, has devised a new form of measurement, the friction versus reward metric (FvR), that companies across all sectors can use to gauge their customers’ needs and drives more accurately.

In the article, which you can read here, the founder of retail consultancy Smart Circle Limited (SCL) explains that while Amazon is an undisputed master in attracting customers by reducing the friction of purchase – the elements of the customer journey that puts barriers in the way of those customers engaging with a company – its model is only one way of doing things.

The real secret to winning customers, he advises, is to understand the relationship between friction and reward, the extras exclusive to doing business with a particular vendor, as it applies to a particular company.

Book PR agency Palamedes offers a range of friction-free guaranteed PR packages. We have a useful  FAQ section with more information and our team can be reached here to discuss your own PR needs.