Pearson, the largest education publisher in the world, and a client of book PR agency Palamedes PR, has just released new business guide Friction Reward: Be Your Customer’s First Choice.
Penned by retail expert Richard Hammond, Friction Reward provides businesses of all kinds and sizes with a powerful new way to better engage with their customers – by employing the author’s own friction vs reward metric.
This metric is the first to enable any company to fully understand the customer experience so that they reduce those frictions – barriers between the customer and sale – and increase those rewards – the unique added extras that makes a customer choose one brand over another – where it matters most.
Review copies are available to bona fide members of the press. Please contact Anthony Harvison – firstname.lastname@example.org – for this, and all other media enquiries concerning Friction Reward.