Let it go: one-in-five girls want to be Elsa when they grow up

What do the Grown-Ups Do? appoints Palamedes PR

What do the Grown-Ups Do? features in the national media today

Mairi McLellan, the author, has been featured in the Daily Mirror, Daily Star (print) and in Cosmopolitan magazine following her research into children’s dream jobs.

The founder of publisher Kid’s Educational Books, and the author of the What Do The Grown-Ups Do? series of books, found that Queen Elsa of Frozen fame is the dream job of one-in-five British girls.
Her study, conducted by Palamedes PR, also discovered that one-in-four of today’s youngsters are “clueless” about the true value of money and have “little grasp” of how it must be earned.
See the full story on the Mirror and Cosmopolitan websites.


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