An initiative aimed at tackling Britain’s £5.1billion obesity epidemic has generated regional and national headlines today.
The Schools and National Anti-Obesity Programme (SNAP) is the brainchild of Daniel Fallon, the agency’s client, and is being introduced in a secondary school from Hull next year.
It is the first time that a British school will integrate an anti-obesity scheme into its curriculum.
The story, which we broke yesterday, is running on both the Yorkshire Post and the Mail Online, in addition to several smaller news and aggregate platforms.
More news about this story will be added to the Palamedes PR website as it emerges.