Client: ABF The Soldiers’ Charity
Campaign Type: Promotion of ABF The Soldiers’ Charity An Evening of Spoken Word event
Objective: Palamedes PR was appointed by ABF The Soldiers’ Charity, the official charity of the British Army, for a campaign to promote the organisations’s ABF The Soldiers’ Charity An Evening of Spoken Word event in October 2019. This event event articulated, through the medium of the spoken word and poetry, the vast scale and breadth of work that the charity, celebrating its 75th anniversary, carries out supporting its beneficiaries, and the wide range of issues that servicemen and veterans, and their families, can face. It featured the first public performance of a new collection of poems by retired Army major-turned-poet Martin Figura, especially commissioned by the charity to mark its anniversary. It also featured readings by beneficiaries of the charity including Alexandra and Victoria Hale and a production of ‘Arnhem’, a poem about the Battle of Arnhem (17-25 September, 1944) during Operation Market Garden, written by 95-year-old veteran, Corporal Sid Sallis, the last surviving Royal Army Service Corps Air Despatcher (RASC) to serve during the campaign. Sections of the poem were read out by figures including actors Jeremy Irons, via a pre-taped video screening, and Paul
Copley (Leonard in The Archers), who had a small part in the 1977 Hollywood war movie A Bridge Too Far.
Results: Coverage in national lifestyle titles plus UK radio. Placements variously included Reader’s Digest and Silver Surfers as well as broadcast interviews including BBC Radio 5 Live, talkRadio and BBC Radio Wiltshire.