Palamedes PR was appointed by Adler Thermae Spa in Italy, to secure national media coverage for its five-star Tuscan resort. The objective of this project-based tourism PR campaign was specific in that the resort was seeking in-depth, first-person articles rather than blanket coverage.
Knowing that quality was more important that quantity, we orchestrated a short series of media visits that included key publications aligned to the client’s express messages.
The coverage that was obtained was significant in terms of column inches and the inclusion of key messages, URLs and trip information. Crucially, they met – and exceeded – the client’s expectations.