Client: Alvin Rakoff
Campaign Type: Book PR
Objective: Promoting the Hollywood director’s new book

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Alvin Rakoff, the Hollywood director and the man who ‘discovered’ Sean Connery, appointed Palamedes PR to spearhead a book PR campaign focuses upon his new novel, The Seven Einsteins. The primary objectives were to generate a buzz around the title by generating national publicity.

The Consultancy devised a campaign targeting the literary desks of national newspapers and magazines, book review media (including sci-fi and thriller genre specialists), and national media generally. Exposure opportunities were developed through various editorial-led products. The releases drew out newsworthy and relevant angles from the titles, and were written to both introduce and create a buzz around the book and author.

The media coverage we generated was substantial. Our work secured column inches in most UK national papers in addition to those in the US, India, Australia and New Zealand. Similarly to most of our book PR campaigns, the coverage was secured within seven days of appointment. The return on investment was significant, as was the global reach. The book PR coverage we generated included, but was in no way limited to:

Love Reading (Online), Published May 7th, 2014
The Scotsman (Online), Published 20th May, 2014
The Sun (Online), Published 21st May, 2014
The Daily Star (Print), Published 21st May, 2014
The List (Online), Published 21st May, 2014
Contact Music (Online), Published 21st May, 2014
Mature Times (Online), Published May 21st, 2014
Yahoo News New Zealand (Online), Published May 21st, 2014
Xpose Entertainment (Online), Published May 21st, 2014
Male Extra (Online), Published May 21st, 2014
Closer Weekly (Online), Published May 21st, 2014
Daily News & Analysis (Online), Published May 24th, 2014
ATV Today (Online), Published May 30th, 2014
The Sunday Mail (Print), Published June 1st, 2014
BBC News Online (Online), Published June 2nd, 2014
Digital Spy (Online), Published June 2nd, 2014
RTE (Online), Published June 2nd, 2014
MI6 Community (Online), Published June 2nd, 2014
Contact Music (Online), Published June 2nd, 2014
Daily Express (Online), Published June 3rd, 2014
Doctor Who News (Online), Published June 3rd, 2014
Fife Today (Online), Published May 21st, 2014
Edinburgh Evening News (Print), Published May 23rd, 2014 (NNS #1) and June 2nd, 2014 (NNS #2)
The Sunday Post
Eco Travel Guide
Female First

“Palamedes PR generated major national and international coverage for me and my latest novel, The Seven Einsteins. Having worked in the film industry for over 60 years, I would describe the campaign they delivered as a definite first-class production.”

Alvin Rakoff, Hollywood director.

It was a pleasure working with and for Mr Rakoff, one of the leading Hollywood directors whose portfolio of major movies is incredible. The results of this book PR campaign were testament to our market-leading claim in this sector, but above to the quality of Mr Rakoff’s work.

The BBC covers our story for the Hollywood director Alvin Rakoff

The Scotsman is among scores of publications to cover our story


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