Christopher Stoakes is the best-selling author of a series of books that help students and young professionals with their careers. His books on the financial markets (Know The City), how business works (Commercial Awareness) and effective business writing (Get To The Point) help students prepare for interviews and young professionals to hit the ground running and impress their supervisors. For students wondering whether to read law at university and pursue a career as a lawyer, Chris’s book Is Law For You? is an invaluable guide to what the law is really like and what makes a successful lawyer.
This book PR campaign focused primarily upon the ongoing creation of original content and research-led news copy. Our work spanned more than 12 months following our appointment in mid-2015.
We were tasked with generating book publicity within the wider legal, business and student media – an objective this book PR campaign met and maintained from the outset, with high-quality, positive pieces of media coverage month-on-month in the UK and international media. Return on Investment was significant.