Palamedes PR was appointed by Clifton Smiles, a cosmetic dentistry in Clifton, Bristol, to raise regional and national awareness of its unique and latest treatments. We were tasked with securing both consumer and trade press coverage.
Though our role variously included the creation of various media-facing products, this PR campaign is best known for our Royal Teeth Tattoo – a story that you may well have seen on TV, heard on the radio, or read in any number of approximately 400 platforms worldwide. We devised and broke the story about ‘barmy’ Baz Franks, a patriotic plumber who splashed out £1,000 for the Royal Wedding by getting tattoos of the happy couple – on his teeth.
The featured image at the top of this page is a mosaic made up of a selection of the media coverage we secured. In short, there is too many to list and far too many to include in this PR case study. Suffice to say, however, that the story appeared in print, online, on TV, on radio, and on numerous news bulletins across the world. It also featured in countless industry blogs. The story was covered internationally by the Daily Telegraph (Australia), by Today.com, Yahoo!, AOL, 7 News (Australia), NBC (US), MSN, Nine News (Australia), Daily Motion (video), The Examiner (US), and in Germany, France, India (and most other places, too).
The following coverage is merely a haphazard sample. A quick Google search for ‘William and Kate teeth tattoo’ brings up more than 600,000 results.
It’s tricky placing an exact figure on the AVE this consumer PR campaign generated, but it goes without saying that the investment was worthwhile. This consumer PR campaign – copied numerous times since – demonstrates the power and reach of our work.