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David R. Ewens

Client: David. R. Ewens
Campaign Type: Book PR
Objective: The promotion of The Frank Sterling Cases

 

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Palamedes PR was appointed in July 2018 by author David R. Ewens to promote his series of five crime novels, the Frank Sterling series. We were tasked with securing two guaranteed thought-leader articles, two guaranteed book reviews, a guaranteed Q&A interview and a guaranteed regional news story.

The Consultancy delivered the following services to support the Client’s aims:

  • We developed thought-leader articles based on the client’s insights into crime writing, and upon his own life story
  • We utilized our contacts to secure two book reviews, and drafted the reviews for the client’s approval
  • We secured a Q&A interview to accompany one of the book reviews
  • We developed a regional news story about how the client is highlighting disability issues through his novel

The Frank Sterling Cases campaign secured the following exposure:

  • Thought-leader article placements on Female First and The London Economic
  • Book review placements on Stories.SWNS and SilverSurfers
  • An exclusive Q&A interview with SilverSurfers, accompanying the book review
  • Regional newspaper placements with The Canterbury Journal and The Isle of Thanet News

Each of the editorial products we created achieved 100% coverage with a combined reach of approximately seven million. (This figure is based on the unique monthly visitor figures of websites).

The Canterbury Journal

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Stories.SWNS

The London Economic

Palamedes PR, the book PR agency

The Isle of Thanet News

Palamedes PR, the book PR agency

Female First

Palamedes PR, the book PR agency

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This extraordinary media coverage could be yours..