Palamedes PR was appointed by beauty expert and author Deepa D’Angelova in October 2016 to promote her self-published guide BeautyFULL Secrets. We were tasked with securing targeted exposure within the national and lifestyle media.
To promote the book we developed a national news story, offered on an exclusive basis, around the impact of having a child on women’s self-esteem and beauty regimes. We also devised a thought-leader opportunity utilising material from BeautyFULL Secrets.
The national news story was secured as an exclusive with the Daily Mirror. The agency also secured a positive review on Lovereading – the UK’s most popular book recommendation website – and placed the thought-leader with lifestyle title Female First. Each of the editorial products we created achieved 100% coverage with a combined reach of over 100million.