Palamedes PR was appointed by the celebrated British explorer, Dom Mee, to promote his eagerly-awaited book, Kiting the Hurricane, which charts his epic voyage across the Atlantic in a 14ft-long kite-powered boat. Our task was to secure regional, national and trade exposure, in addition to broadcast interviews.
Dom’s story is a fascinating one, and it was important to us that we told it in as much depth as possible. With this in mind, we secured an exclusive book extract in the first instance, followed by national coverage and a BBC broadcast interview. We maximised exposure by securing dozens of regional news placements and reviews.
We delivered on our promise by securing positive media coverage for the title across print, broadcast and digital platforms nationwide.
Dom Mee, February 2016