Palamedes PR was appointed by Dr Fred Nour, a neurologist and world-leading expert on the science of love, to promote the UK release of True Love: Love Explained by Science. We were tasked with securing national news and lifestyle exposure.
The Consultancy utilised Dr Nour’s expertise and insights to devise two national news stories about new insights into love, including a story about the potential for a medical test to diagnose true love. We also developed thought-leader ideas for women’s magazines and pitched the author to the UK’s radio stations.
This consumer PR campaign secured major national and international exposure including the Daily Mail, The Daily Mirror, Irish Sun, MSN and New York Post, as well as radio interviews with stations including BBC Radio London and BBC Radio Leeds. Each of the editorial products we created achieved 100% coverage with a combined global reach of more than 480million.
New York Post
The Irish Sun
The Irish Mirror
Edinburgh Evening News
Yorkshire Evening Post