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Dr Rainer Zitelmann

Client: Dr Rainer Zitelmann
Campaign Type: Book PR
Objective: The promotion of The Wealth Elite and The Power of Capitalism.

 

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Palamedes PR was appointed by German academic Dr Rainer Zitelmann in December 2019 to generate UK radio interviews promoting his most recent non-fiction books, The Wealth Elite and The Power of Capitalism.

The Consultancy delivered the following services to support the Client’s aims:

  • We prepared newsworthy radio pitches based on the main findings of The Wealth Elite and The Power of Capitalism
  • We secured five radio interviews among UK BBC and commercial stations
  • We shared an interview schedule itinerary and acted as a bridge between the Client and the radio stations
  • We recorded the interviews for the Client’s records

The Dr Rainer Zitelmann campaign secured the following exposure:

  • Radio interviews with BBC Radio Scotland and Siren FM (The Power of Capitalism), and BBC Radio Cumbria, BBC Radio Scotland and BBC Radio Ulster (The Wealth Elite)

Each of the editorial products we created achieved 100% coverage with a combined reach of approximately 2.5million. (This figure is based on the weekly listener figures of radio stations)

“Palamedes PR worked tirelessly to secure a range of UK radio interviews promoting my non-fiction titles The Wealth Elite and The Power of Capitalism.  I trusted their work and enjoyed the coverage they secured as a result. I would certainly recommend their services to other authors of academic works.” Dr Rainer Zitelmann, a respected historian, political scientist, sociologist and entrepreneur, and the author of The Wealth Elite and The Power of Capitalism

Palamedes PR, the book PR agency

BBC Radio Scotland (Interviews on Newdrive and the John Beattie show)

Palamedes PR, the book PR agency

BBC Radio Cumbria

BBC Radio Ulster

Palamedes PR, the book PR agency

Siren FM

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