Hundreds of pieces of global coverage for the academic and author Dr Sonja Falck
Palamedes PR was appointed by Dr Sonja Falck, a senior lecturer in psychology and psychotherapist who specialises in high-ability adults. Dr Falck believes that those with the highest IQs are routinely discriminated against in the UK, a subject she has researched for eight years and which is detailed in her new book, Extreme Intelligence: Development, Predicaments, Implications (Routledge).
Dr Falck wanted to highlight the issue within the media and spark debate by focusing on one area of discrimination: the use of insulting language against those with high IQs. She suggested that terms such as ‘geek’ and ‘dork’ should be criminalised under hate speech legislation. She was aware that such a call would be divisive but knew that this approach was the only way to get the nation examining how it interacts with the high IQ community.
The news story that we prepared based on Dr Falck’s views of intelligence discrimination secured hundreds of pieces of exposure worldwide, including print and online news placements, broadcast interviews and commentary, social media posts (such as the New York Post, below) and forum debates. A representative example of this extensive exposure can be found below.
Estimated global reach, excluding blogs and aggregates: 335million
Testimonial: “Palamedes PR inspired my confidence in them right from the start with their enthusiastic interest in my book and the flawless professionalism and reliability with which they have handled – and followed-up on – every single communication they have had with me throughout. Publicity has been a brand new thing for me that I was quite tentative about, and they have been most generously supportive. I placed my trust in their judgment about a news angle, and they have proven that they are experts in knowing how to get media attention: I have been stunned by the very wide coverage received including international press and radio and television appearances. Palamedes have also helped me stay steady through tabloid etc. reactions that have been negative and sensationalising, with their clear-sighted attention to very calmly putting it all into perspective for me. It has been reassuring for me to have such an experienced agency on my side and by my side, and through it they have additionally been giving me a valuable education in how the media works. Palamedes have my admiration as clearly being excellent at what they do.”