Palamedes PR was appointed by crime/thriller author EJ Henry to promote his novels. We were tasked with building his author brand and securing national, regional and lifestyle media exposure.
When the campaign commenced the Client was a self-published novelist, and the Agency first worked to establish his brand, building a responsive, modern website and orchestrating a photoshoot. Editorial was then prepared and aligned for publication alongside the Client’s release schedule, first through self-publishing and then Endeavour Press, after the Client was signed to the indie publisher.
This book PR campaign secured strong national exposure. Placements were generated in the Daily Mirror, The Sun and CALIBRE magazine, among others. Each of the editorial products we created achieved 100% coverage with a combined reach of over 105million.