Client: Forty-Six Books
Campaign Type: international authors/UK book launches
Objective: Publicising a number of books in the Forty-Six Books (a Make Do Publishing imprint) stable

Read On

Forty-Six Books, an imprint of Make Do Publishing (Hong Kong), appointed the book PR agency, Palamedes PR, to spearhead a UK and international launch campaign for a selection of fiction and non-fiction titles in its stable. The goals were clear: to generate national and international reviews, broadcast (TV and radio) coverage, newspaper and magazine exposure.

This complex PR campaign required us to produce a variety of editorial products, for different media, and to engage with select journalists on a daily basis for the duration of the campaign. We variously produced news content, trade content, review opportunities, and also supported an author event.

We secured exceptional coverage in both the UK and internationally, in the print, broadcast and online media. The results of this campaign generated exceptionally high ROI and catapulted each of the titles under our wing in the wider public spotlight.

“We appointed Palamedes PR on account of their position, experience and expertise in the book PR sector. We are very pleased we did given the international exposure they generated for our books, our authors, and our brand.”

We’ve worked on hundreds of book PR campaigns, each of which poses unique challenges. This was no exception. But the results of our labour reflect our market-leading position within the UK and international book PR sector. We simply won’t be beaten on coverage.

Huffington Post

Huffington Post #2

BBC World News

BBC Outlook

BBC News In Pictures & Review

Asians UK

Irish Times (Print), one of six pages

Irish Times (Print), two of six pages

Irish Times (Print), three of six pages

Irish Times (Print), four of six pages

Irish Times (Print), five of six pages

Irish Times (Print), six of six pages


Palamedes PR

Asian Books Blog

Asian Lite, Review – one of three

Asian Lite, Review – two of three

Asian Lite, Review – three of three

Irish Times Online Review Review 2 Review 3 Review 4


Palamedes PR, the UK's leading news-generation agency

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