Forty-Six Books, an imprint of Make Do Publishing (Hong Kong), appointed the book PR agency, Palamedes PR, to spearhead a UK and international launch campaign for a selection of fiction and non-fiction titles in its stable. The goals were clear: to generate national and international reviews, broadcast (TV and radio) coverage, newspaper and magazine exposure.
This complex PR campaign required us to produce a variety of editorial products, for different media, and to engage with select journalists on a daily basis for the duration of the campaign. We variously produced news content, trade content, review opportunities, and also supported an author event.
We secured exceptional coverage in both the UK and internationally, in the print, broadcast and online media. The results of this campaign generated exceptionally high ROI and catapulted each of the titles under our wing in the wider public spotlight.
We’ve worked on hundreds of book PR campaigns, each of which poses unique challenges. This was no exception. But the results of our labour reflect our market-leading position within the UK and international book PR sector. We simply won’t be beaten on coverage.