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Gareth Fosberry

Client: Gareth Fosberry
Campaign Type: Book PR
Objective: The promotion of online dating guide Love At First Swipe

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Palamedes PR was appointed in July 2018 by author and dating expert Gareth Fosberry to promote his new guide to online dating, Love At First Swipe. We were tasked with securing two thought-leader articles with accompanying book reviews and Q&A interviews, an exclusive news story and five radio interviews.

The Consultancy delivered the following services to support the Client’s aims:

  • We developed thought-leader articles based on Gareth’s insights into online dating
  • We drafted two book reviews for Love At First Swipe
  • We secured two Q&A interviews to accompany the book reviews and thought-leader articles
  • We developed an exclusive news story about the Client’s fears that the number of catfish on dating websites has trebled within the space of a decade
  • We utilized this news story to prepare a radio pitch and secure interview slots

The Love At First Swipe campaign secured the following exposure:

  • Placements for the thought-leader articles, book reviews and Q&A interviews on women’s lifestyle website Female First and national men’s magazine Loaded
  • The placement of the exclusive news story on lifestyle website Stories.SWNS
  • Radio interviews with BBC Radio Leeds, BBC Radio Humberside, BBC Radio Scotland, BBC Radio Derby and BBC Radio Shropshire, as well as Swindon 105

Each of the editorial products we created achieved 100% coverage with a combined reach of approximately five million. (This figure is based on the combined unique monthly visitor figures of websites).

Stories.SWNS

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Loaded

Female First

Palamedes PR, the book PR agency

BBC Radio Humberside

Loaded (interview)

Palamedes PR, the book PR agency

BBC Radio Leeds

Palamedes PR, the book PR agency

BBC Radio Scotland

Palamedes PR, the book PR agency

Loaded (book review)

BBC Radio Shropshire

Palamedes PR, the book PR agency

BBC Radio Derby

Palamedes PR, the book PR agency

Swindon 105.5

Palamedes PR, the book PR agency

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