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George Jerjian

Client: George Jerjian 
Campaign Type: Book PR
Objective: The promotion of Spirit of Gratitude 

 

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Palamedes PR was appointed in September 2018 by author George Jerjian to promote his spiritual memoir, Spirit of Gratitude. We were tasked with securing a guaranteed syndicated nationwide book review, two guaranteed thought-leader articles, and five guaranteed radio interviews.

The Consultancy delivered the following services to support the Client’s aims:

  • We developed thought-leader articles based on the wider themes of the author’s book
  • We prepared a book review
  • We devised a poll-led news story about British people being the least grateful in Western Europe to secure radio interviews

The Spirit of Gratitude campaign secured the following exposure:

  • Thought-leader placements with Female First and Business Matters, as well as an addition Q&A interview with Business Matters
  • Syndicated placement of the book review on 137 Johnston Press regional news websites including flagship titles The Scotsman and the Yorkshire Post
  • Radio interviews with SFM, Unity 101, Swindon 105.5, BBC Radio West Midlands, Siren FM and Swansea Sound

Each of the editorial products we created achieved 100% coverage with a combined reach of approximately 37 million. (This figure is based on the unique monthly visitor figures of websites and weekly listener figures).

Business Matters

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

The Scotsman (One of 137 Johnston Press regional news websites to publish the syndicated book review)

Unity 101

Business Matters

Palamedes PR, the book PR agency

SFM

Palamedes PR, the book PR agency

Female First

Palamedes PR, the book PR agency
Palamedes PR, the music PR agency

Siren FM

Swansea Sound

Palamedes PR, the book PR agency

BBC West Midlands

Swindon 105.5

Palamedes PR, the book PR agency

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This extraordinary media coverage could be yours..