Campaign Type: Consumer PR
Objective: Publicising Gigi’s, the premier restaurant and bar in Mayfair
Famous for: The £8,888 world’s most expensive cocktail & star-studded launch parties with Boy George and Grace Jones
Results: Mass exposure in the UK and internationally in print, broadcast (TV and radio) and online. Some of the publicity can be found below. It includes Channel 4’s Most Expensive Christmas, Mail Online, ITV, Reveal, Daily Telegraph, Independent, Daily Mirror, Daily Star, Daily Express, Sunday Express, Western Daily Press, BT.com, The Spirit Business, The Drinks Business, Eater, The Daily Meal, Holy Moly, Luxury Insider, Yahoo, Secret London, Food and Wine, Good Housekeeping, Travel & Leisure, International Business Times, Chilled, Hardens…and many MANY more.