Palamedes PR was appointed by wealth creation expert and star of Channel 4’s The Secret Millionaire, Gill Fielding, in June 2018 to promote her non-fiction book, Solving the Financial Success Puzzle. We were tasked with securing national newspaper coverage, a thought-leader articles on popular personal finance website MoneyMagpie and radio interviews.
The Consultancy devised the following editorial tactics to secure media exposure:
- We developed a national news story, based on Gill’s views, about how parents should play Monopoly with their children to boost their chances of becoming millionaires in adulthood
- We used this news story as the basis of a pitch to the news desks of UK BBC regional radio stations, and commercial radio stations
- We used our contacts to secure a guest editorial placement on MoneyMagpie
The Solving the Financial Success Puzzle campaign secured the following exposure:
- National news placements in the Mail Online, Daily Star
- Placements on 137 Johnston Press regional news websites including flagship titles the Yorkshire Post and The Scotsman
- 10 radio interviews including BBC Radio Wales, BBC Leeds and BBC Humberside
- A thought-leader placement on popular personal finance website, MoneyMagpie
Each of the editorial products we created achieved 100% coverage with a combined reach of more than 264million. (This figure is based on the combined unique monthly visitor figures of websites and weekly listener figures).