Leading medical practitioner and author Oliver Warren appointed Palamedes PR to spearhead a UK publicity drive for new non-fiction guide, ‘Going Into Hospital?’. The client and co-authors Bryony Dean Franklin and Charles Vincent sought national and regional exposure for the title in the print, broadcast and online media in order to raise brand awareness among target audiences and drive sales.
This book PR campaign focused on delivering compelling content to the national news desks as well as wider regional and lifestyle media – focused around the authors’ key messages and book USPs – to secure traditional print, online and broadcast coverage.
This book PR campaign secured strong exposure for our client and their title in target media outlets, helping raise significant public awareness both of the book and the issues regarding healthcare that it addressed.
“My co-authors and I appointed Palamedes PR to promote Going Into Hospital, a guide for patients, and we are very pleased that we did. The agency generated reviews, print, online and broadcast exposure for the book, for which we are grateful.”
As a leading specialist in book PR, the agency was delighted to meet all the clients’ publicity needs – introducing and establishing their unique brand, and laying solid foundations for future publicity within the British press.