Even by our uncompromising high standards, the launch campaigns for Indian Superfood, Indian Superspices and The Superfood Diet (Absolute Press/Bloomsbury) generated unprecedented volumes of publicity. It variously included Hello, BBC Radio 2, BBC Radio/Worldwide (nd others), Daily Mail, Daily Telegraph, Daily Mirror, Marie Claire, IOL, Women’s Health, Men’s Health, Visit Bulgaria, India Express, The Indian, Times of India, Yahoo News, Metro, Chaat, Independent, ITV, Delish, BT.com, Closer, London Evening Standard, Daily Express, The Sun…and many (many!) more.
We’ve represented the supremely talented author behind the Indian superfood phemonenon, Gurpareet Bains, since 2009. Gurpareet, a celebrity chef, is the pioneer of Indian Superfood whose fans include DJ Chris Evans and the Royal Family. A second case study, for Gurpareet’s “guilt-free Christmas dinner”, can be found here.