Palamedes PR was appointed by author Hélene Fermont in January 2016 to promote her debut novel, contemporary women’s fiction title Because Of You. We were tasked with securing exposure around the September publication date within national and lifestyle media.
As the Client was a debut novelist, and therefore unknown to the media, and also bearing in mind that the novel would be published by the Client’s own publishing house, we devised a number of ways to secure good national exposure, including a survey-led national news story and through promotions.
This consumer PR campaign secured strong national exposure. Placements were generated in the Daily Mirror, Bella, Woman, Woman’s Own, Woman’s Weekly and Now magazine, among others. Each of the editorial products we created achieved 100% coverage with a combined reach of over 78million.