Palamedes PR was appointed by author and mental health campaigner Ioakim Eleftheros in February 2018 to promote his non-fiction book, Angel of Islington. We were tasked with securing national newspaper coverage, radio interviews and a book review.
The Consultancy devised the following editorial tactics to secure media exposure:
- We developed a national news story about how British schools could be vulnerable to US-style massacres
- We used this news story as the basis of a pitch to the news desks of UK BBC regional radio stations, and commercial radio stations
- We utilized our contacts to secure a book review on a popular lifestyle website
The Angel of Islington campaign secured the following exposure:
- A national news placement with the Daily Mirror
- Seven radio interviews including Moorland Radio, WCR FM, Metro Radio and Siren FM
- A book review on a popular lifestyle website
Each of the editorial products we created achieved 100% coverage with a combined reach of 103 million. (This figure is based on the combined unique monthly visitor figures of websites and weekly listener figures).
Daily Mirror
Siren FM
Metro Radio
SFM
Radio Essex
Meridian FM
101.8 WCR FM
Moorlands Radio
