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JELLY BEAN FACTORY

Client: Jelly Bean Factory
Campaign Type: Consumer PR
Objective: Global publicity
Famous for: Kate Middleton’s face on a jelly bean
Results: Headlines and talking point around the world (and voted best PR campaign at the time) with circulation and site visitor reach extending into the hundreds of millions. Like so many of our campaigns, we were unable to keep-up with the coverage that was generated from this and following stories. If you Google ‘Kate Middleton on a jelly bean’, you’ll bring up more than 395,000 results. Media coverage included Forbes.com, Vanity Fair, Daily Telegraph, New York Daily News, Huffington Post, New York Magazine, Perez Hilton, Ryan Seacrest, CBC, Business Insider, ABC, Daily Express, Baltimore Sun, Press Gazette, Independent, Daily Mail, First News, The Register, Somerset County Gazette, Metro, BBC, CBBC, Sun Times, Daily Mirror, Channel 24 South Africa, Daily Telegraph Australia, Yahoo! Lifestyle, News.com.au, Heart FM, Gawker, BBC America, Salon, Pop Sugar, Buzzfeed, Marie Claire, Grazia, The Sun, Shutterstock, The Guardian, International Business Times, New York Herald…and hundreds and hundreds more. The mosaic in the image scroller (left) was created with some of this coverage.

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