Palamedes PR was appointed by author John McCreedy in March 2016 to promote his humanitarian guide Left to Die, But Loved by God. We were tasked with securing exposure within national media.
Given the subject matter of the book, which examines humanitarian issues through the biblical story of Hagar, we devised national news stories around the increase in racial incidents across the UK. We also orchestrated thought leaders and a review.
This book PR campaign secured strong national and regional exposure. Placements were generated in the Daily Mirror, Irish News, Christian Today, Female First and Lovereading. Each of the editorial products we created achieved 100% coverage with a combined reach of over 154million.