Kinrowan Holiday Park, in Cornwall, appointed Palamedes PR on account of the agency’s credentials in national PR. The resort wanted to raise its profile and instructed the agency to facilitate its objectives in readiness of the summer season.
We had precious little time to bring the client’s objectives to fruition – less than two days, in fact. But despite the challenges, the agency set to work creating compelling news copy based around a rumour of reported skunk sightings in the region.
The fruits of our labour resulted in regional coverage and with a page lead in the Guardian within 36 hours of appointment. The ROI was significant based upon AVE and PR spend, whilst the story we broke reached and engaged with the client’s target audiences perfectly.
“Regional and national coverage for Kinrowan within 36 hours of working with them. A really incredible job.”
Kinrowan Holiday Park
We secured this regional and national media coverage within a few hours of appointment – a reflection of our unique ability to orchestrate creative, memorable campaigns and to generate crucial publicity at the 11th-hour.