Client: Lifelong Workshops
Campaign Type: Brand development/brand exposure/book PR
Objective: Generating regional and national awareness for the unique Lifelong approach to anti-inactivity

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Palamedes PR was appointed by Lifelong Workshops, a pioneering new health and fitness initiative, in July 2014. The agency was tasked with supporting its pre-launch preparations, promoting its launch event and securing celebrity brand ambassadors. It was later re-appointed to promote Lifelong’s school-based initiative, the Schools and National Anti-Obesity Programme (SNAP).

Speaking at the time, Lifelong founder Daniel Fallon said: “We appointed Palamedes PR because of the agency’s reputation in the marketplace, and because of its proven track record in our three areas of focus: book PR, consumer PR, and B2B PR.”

We knew that this was a pioneering initiative and one that had the very real potential of helping scores of people across the UK. Our work was therefore focused on the creation of compelling news copy – releases that would capture the attention of the regional and national media.

It was imperative that the launch strategy included media coverage in Hull-based media – the region where Lifelong is based and where the initiative is being trialled. We secured publicity in the Hull Daily Mail and an interview with BBC Humberside within 24 hours of releasing the launch story.

The SNAP initiative garnered national media coverage on the Mail Online within three hours of distribution, and went on to generate page leads on the Daily Express, Yorkshire Post, on the BBC (broadcast, TV), and on a variety of school and education platforms. We also secured celebrity ambassadors.

“We appointed Palamedes PR because of their proven track record in achieving outstanding results, and because of their reputation as a market leader in national PR. We are delighted that we did so. The team never promised what they couldn’t deliver, and over-delivered on what they promised. This culminated in celebrity endorsements and in regional and national publicity for SNAP. The team provides a truly professional level of service that sets a benchmark in customer service and a target for others in this industry to reach.”

Daniel Fallon, founder of Lifelong and the Schools and National Anti-Obesity Programme (SNAP)

When it comes to breaking PR-driven stories that secure the attention in the national media, we enjoy a 100% success record. That’s because, in Mr Fallon’s words as above, we never promise what we can’t deliver, and over-deliver on what we promise.

Mail Online

The Yorkshire Post

Daily Express

Daniel Fallon of Lifelong interviewed by David Burns, BBC Radio Humberside


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