Matt Etheridge

Client: Matt Etheridge 
Campaign Type: Book PR
Objective: The promotion of illustrated children’s book, Whitebeard 

Read On

Palamedes PR was appointed in September 2018 by Australian author M. C. D. Etheridge to promote his new children’s book, Whitebeard. We were tasked with reaching out to the UK media to secure  a guaranteed syndicated nationwide book review with an accompanying Q&A interview and three guaranteed thought-leader articles.

The Consultancy delivered the following services to support the Client’s aims:

  • We developed thought-leader articles based on the wider themes of the client’s book
  • We prepared a draft book review and Q&A interview questions orientated around the themes of the book

The Whitebeard campaign secured the following exposure:

  • Thought-leader, placements with Female First, Stories.SWNS and Frost Magazine
  • Syndicated placement of the book review and Q&A interview on 137 Johnston Press regional news websites including flagship titles The Scotsman and the Yorkshire Post

Each of the editorial products we created achieved 100% coverage with a combined reach of approximately 38 million. (This figure is based on the unique monthly visitor figures of websites).

The Scotsman (one of 137 Johnston Press regional newspapers to run a syndicated article)

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Female First


Palamedes PR, the book PR agency

Frost Magazine

Palamedes PR, the book PR agency


This extraordinary media coverage could be yours..