Client: Monster Slippers
Campaign Type: Consumer PR
Objective: Global publicity
Famous for: “The XXXXXXXXXL Monster Slipper”
Results: Our story went global almost immediately. It hit every almost every national newspaper with radio stations and TV shows quickly following suit. It became a talking point around the world for weeks. The coverage we obtained was epic and, like so many of our campaigns, is too vast to include here. The following list contains a fraction of the places our work appears: TODAY Online, Mock the Week, Russell Howard’s Good News, Daily Mail, Daily Telegraph, PR Week, The Guardian, Metro, Daily Record, Irish Independent, Herald Sun, Gizmodo, Heart, Spiegel, Xalo, Zing, Südostschweiz, Bieler Tagblatt, Hannoversche Allgemeine, SonntagsZeitung,, The Huffington Post, Yahoo! Espana, Brand Republic, LibDemBlogs (?!), World Records News, Wikileaks Online News, Evening Herald, Yahoo! Finanzen Deutschland, Westfälische Nachrichten, Daily Star, The Guardian, MSN, Nine News…and hundreds more.

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