Palamedes PR was appointed by debut author Nicholas Christofides in January 2016 to promote his novel, The Border Reiver. We were tasked with securing exposure within regional radio, print and digital media in Swansea and the North East.
We utilised the Client’s location and hometown as the focus of our editorial. A number of editorial products were created, including a publication-ready regional news story, that attracted keen regional media interest.
This book PR campaign secured strong regional coverage for the author and his book in such titles as the South Wales Evening Post, Newcastle Chronice, The Journal and radio station Swansea Sound. Each of the editorial products we created achieved 100% coverage with a combined reach of nearly 6million.
More coverage for this campaign can be found on our Latest Publicity pages, here.