Palamedes PR was appointed by author Nigel Jay Cooper in October 2016 to promote his debut novel, Beat The Rain. We were tasked with securing exposure within the national, regional and lifestyle media.
As the campaign revolved around a fiction title, we devised a survey-led national news story based around the book’s wider themes of relationship breakdown. We also looked to place an exclusive thought-leader namechecking the author and book as the novel had already been on sale for a few months prior to our engagement.
This book PR campaign secured strong national and regional exposure. Placements were generated in the Daily Mirror and 10 regional newspapers in Sussex, where the Client is based. Further placements were secured on Lovereading and Female First. Each of the editorial products we created achieved 100% coverage with a combined reach of over 108million.