Palamedes PR was appointed by PACMAT to launch its new range of picnic rugs. The brand was seeking product placements and reviews in publications that would reach and engage with a wide variety of target audiences – from parents to music fans.
We created various content, including competition copy and press releases, and liaised at length with contacts across the media spectrum.
This launch campaign generated 19 print and digital placements in publications in less than six weeks, all of which specifically reached the brand’s target audiences. These included Closer magazine and Q magazine. All placements included USPs and other key messages, and the majority contained live links. See some of our work below:
“We have worked with Palamedes PR in the past on another project, and we wanted to draw on their consumer expertise to highlight the exceptional PACMAT line.”
This consumer PR campaign secured print and online coverage that reached and engaged with PACMAT’s key target audiences on a national scale.