Palamedes PR, a UK market leader in non-fiction book PR, was appointed by the author and public speaking expert Andy Harrington to launch his eagerly-awaited new book,Passion Into Profit: How to earn big money from who you are and what you know. Specifically, we were tasked with securing publicity for the title in the national news media and, additionally, in the business/B2B press.
The agency conducted extensive research in order to shed fresh light on the mindset of the British workforce and what really makes them tick. This nationwide research was utilised in a variety of editorial products. Collateral, in the form of media kits, were also developed by the agency.
This book PR campaign secured extensive exposure for Passion Into Profit in the wider business, money, entrepreneurial and management media. It also generated substantial coverage in the national media (print and online). The book has gone on to become a bestseller. Some of the clippings include:
“Passion Into Profit is an instructional guide for business owners, entrepreneurs, coaches and consultants who wish to hone their presentation skills to position themselves or their business as ‘go to’ experts. As such, it was important to me that the book’s publicity interests are represented by the leaders in this arena.”
This book PR campaign generated substantial column inches and invaluable exposure for what would become a bestselling title. We are delighted to have been involved.