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Petlo

Client: Petlo
Campaign Type: Book PR
Objective: The promotion of self-help guide, 8 Recipes for Life: Find Your Fulfilment.

 

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Palamedes PR was appointed by self-help coaches and authors Petlo (Elaine Lo and Pete Sutton)  in February 2019 for a campaign to promote their new self-help guide, 8 Recipes for Life: Find Your Fulfilment. We were tasked with securing a Nationwide Book Review article with accompanying profile and Q&A interview; four exclusive thought-leader articles and an exclusive real-life feature.

The Consultancy delivered the following services to support the Client’s aims:

  • We worked with the Client to devised angles for the thought-leader articles and proofed/edited their draft copy
  • We drafted a real-life feature about Elaine and Pete’s real-life relationship and professional journey
  • We prepared a compelling book review for 8 Recipes for Life and accompanying profile piece
  • We devised interview questions for the Q&A interviews, and proofed/edited the Client’s answers

The campaign for 8 Recipes for Life: Find Your Fulfilment secured the following exposure:

  • Placement of the syndicated book review and Q&A interview on 150 Johnston Press regional news websites including flagship titles The Scotsman and the Yorkshire Post
  • Placement of the approved thought-leader articles on women’s lifestyle websites Female First and Stories.SWNS, on business website Business Daily (in addition to a further Q&A interview), and award-winning current affairs and lifestyle website The London Economic
  • Placement of the real-life feature on lifestyle website Real-Fix

Our editorial products secured a combined reach of approximately 42 million. (This figure is based on the unique monthly visitor figures of websites)

“Palamedes PR offer a unique approach to book promotion that removes all the stress and uncertainty.  They secured a raft of guaranteed exposure for our new self-help guide and guided us through the process at every stage of the campaign.” Petlo, authors of 8 Recipes for Life: Find Your Fulfilment

Palamedes PR, the book PR agency

The Yorkshire Post (a representative example of the syndicated Johnston Press regional news websites article)

Palamedes PR, the book PR agency

The London Economic

Palamedes PR, the book PR agency

Business Daily

Female First

Real-Fix

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Stories.SWNS

Palamedes PR, the book PR agency

Business Daily (interview)

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