Palamedes PR was appointed by dementia campaigner Pippa Kelly in August 2016 to promote her debut novel, Invisible Ink. We were tasked with securing exposure within the national and lifestyle media.
Pippa is an award-winning writer on dementia, and her novel was in part inspired by her own experiences of losing a parent to the disease. Given this, we devised a national news story based around the client’s claims that dementia patients are still being treated as ‘second-class’ citizens. We also highlighted the author’s personal story.
This book PR campaign secured strong national exposure. Placements were generated in the Daily Mirror and Irish Mirror, My Weekly and Bella magazine, as well as Lovereading. Each of the editorial products we created achieved 100% coverage with a combined reach of over 100million.