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Ruchir Verma

Client: Ruchir Verma
Campaign Type: Book PR
Objective: The promotion of philosophical novel The Boy from Allahabad

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Palamedes PR was appointed in July 2018 by author Ruchir Verma to promote his philosophical novel, The Boy from Allahabad. We were tasked with securing two thought-leader articles, two book reviews and accompanying Q&A interviews, an exclusive news story and five radio interviews.

The Consultancy delivered the following services to support the Client’s aims:

  • We developed thought-leader articles based on the themes explored in Ruchir’s novel
  • We prepared two book reviews, utilising an objective third-party reviewer
  • We secured two Q&A interviews to accompany the book reviews, prepared the interview questions and proofed Ruchir’s answers
  • We developed an exclusive survey-led news story based on the angle that the majority of Brits feel they have not lived up to their potential
  • We utilized this news story to prepare the radio pitch, and secure UK radio interview slots

The The Boy from Allahabad campaign secured the following exposure:

  • Placements for the thought-leader articles with Female First and The London Economic
  • Placements for the book reviews and accompanying Q&A interviews with Eastern Eye, Asian Times, India Weekly and Asian Leader
  • The placement of the exclusive news story on The London Economic
  • Radio interviews with Unity 101, BBC Radio Humberside, Siren FM, Radio Essex and Metro Radio & TFM

Each of the editorial products we created achieved 100% coverage with a combined reach of approximately four million. (This figure is based on the unique monthly visitor figures of websites and weekly listener figures for radio stations).

Asian Times

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Female First

Eastern Eye

Palamedes PR, the book PR agency

The London Economic

Palamedes PR, the book PR agency

India Weekly

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

Asian Leader (Q&A)

Palamedes PR, the book PR agency

Asian Leader (book review)

Unity 101

BBC Radio Humberside

Siren FM

Palamedes PR, the music PR agency

Radio Essex

Palamedes PR, the book PR agency

Metro Radio & TFM

Palamedes PR, the book PR agency

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